Corporate Taxes Essay Example | Topics and Well Written Essays - 750 words

Corporate Taxes - Essay Example 29) or the Code, otherwise the business is taxed under the Subchapter C of the Code. Moreover, during liquidation process, the liability of a sole owner of an S or C corporation is determined by the amount of money the owner has invested in the business, hence personal assets are not subject to the rights of creditors to seize or place a lien. Furthermore, when an entity undergoes bankruptcy proceedings and files for Chapter 11, the assets of the corporation is transferred to the bankruptcy estate, however "a transfer (other than by sale or exchange) of an asset from the debtor to the estate shall not be treated as a disposition for purposes of any provision assigning tax consequences to a disposition and the estate shall be treated as the debtor would be treated with respect to such asset" (IRC section 1398(f)). Given the above tax laws, rulings and regulations, if Susan treats her additional $80,000 as an additional stock investment, which will then increase the value of her total stock to $180,000, the for tax purposes, she will not be able to report the loss of the additional stock investment or the total value of her stock as a loss in her individual tax return. Section 1398(f) of the Code specifies that the bankruptcy estate will accrue the losses - both from operations and other items - of the business of the year that the bankruptcy process commenced. Hence, given the treatment of the $80,000 additional investment as a stock investment, on the year that Bluegill files for bankruptcy this amount and the rest of Susan's equity investment in the corporation will become the losses of the estate rather than her losses. However, the tax implications would be different if the $80,000 additional tax investment is treated by Susan as a loan to Bluegill Corporation. In this circumstance, Susan, to the extent of the $80,000 loan, is considered as a debtor. Hence, the tax treatment is different. However, the remaining stock value of Susan of $100,000 will still be treated the same way as identified above. For the $80,000 loan, during the bankruptcy proceedings, Susan can then assume a creditor's right to seize or attach lien on the corporation's assets. Any loss resulting from the bankruptcy of Bluegill with respect to the $80,000 loan can be reported in Susan's individual income tax return. There is a way for Susan, however, to claim the losses from her total stock investment in her individual tax return in case Bluegill files for bankruptcy. To be able to do this, Susan needs to file the bankruptcy right after the end of Bluegill's fiscal year. Corporation's fiscal year ends every December 31. Hence, Susan needs to file for bankruptcy right after this time. Whether the additional $80,000 investment can be considered a bona fide loan or a capital contribution or both, several factors need to be considered. First, whether the business was undercapitalized during the additional contribution. If capitalization was sufficient, then the additional investment can be considered as a bona fide loan. Another factor is the intention of Susan in giving the additional investment to Bluegill. In Adelson v. United States (Fed.Cir. 1984) 737 F.2d 1569, the court made a distinction on the difference of a loan and capital. The court stated that "a loan is

Health Care Roles in Communication Essay Example for Free

Health Care Roles in Communication Essay Elisabeth Kubler-Ross once said, â€Å"We have to ask ourselves whether medicine is to remain a humanitarian and respected profession or a new but depersonalized science in the service of prolonging life rather than diminishing human suffering.† In the health care field there are many roles that balance each other. Whether it is the doctor, patient, or medical assistant all play a vital role in the care of others. The purpose of this paper is to compare the differences in communication between the different roles in the hospital. This paper will also be providing an appropriate solution for the scenario provided. The scenario provided is about a young Asian girl named Lena. She was taken to the emergency room by her friend Susie after she fainted in class. Raised in a culture, which has made Lena independent, She verbally attacks her friend yelling about how she is not weak. When she tries to leave, Susie retrieves the medical assistant. The medical assistant restrains Lena and is then sent away by the doctor. The doctor tries to reason with Lena and explain why she is there, but gets no response from her. Finally, the doctor leaves to care for other patients. For this scenario I will be examining the role of the doctor first. From the perspective of the doctor, Lena is very stubborn. This doctor has to see dozens of patients a day and does not have time to argue with one patient who does not want to be there. A doctors time is precious, especially in the emergency room. Although the doctor sees many cases which are easy, such as a runny nose or a broken finger, there are many emergencies that require immediate attention. If there was a call for a doctor to assist in a patient from a major auto accident , this doctor may choose to put a fainting girl on the sideline to assist with the trauma. On the other hand, the doctor should still attempt to treat the patient to the best of his or her abilities in the short time allowed. There are other ways to gain  information regarding Lenas situation, which will be discussed later. The medical assistant was the first medical professional to confront Lena after she woke up. From the tone of voice portrayed in the scenario, the medical assistant wanted to help the patient. The assistant rushed to the patients side, knowing she was very sick and needed medical attention. Unfortunately, Lena could not be reasoned with between the time the medical assistant arrived and the time the doctor walked in. The medical assistant was not given enough time to calm the patient or explain the situation. Susie seems concerned for her best friends health and safety. Even though Susie knows her friend has an independent attitude, there has to be a reason she brought Lena to the emergency room. Unless Lena had been sick for a while or had fainted before, there would be no cause for Susie to rush her to the hospital. Susie also shows her concern for Lena by rushing to get the attention of the medical assistant when Lena tries to leave. Susie must believe that Lenas health is important enough to bring her to a place where she can get the medical help she needs to get better. Finally, there is Lena, the patient. Lena was brought up to be independent and strong. Many residents raised in Southeast Asia that find it hard to conform to western medicine. Even though Lena has lived in the United States for 10 years, which means she has spent the majority of life around the medicinal practices of her parents and her culture. As an example, if Lena is from Vietnam her knowledge of medicine would be vastly different (Schultz, 1980). In most areas of Vietnam, residents and medical practitioners steer away from prescription medicine and favor herbs instead. Eastern medicine relies heavily on the spiritual element in the human body as much as western medicine relies on the chemical makeup (Vietnam National Administration Of Tourism, 2010). If Lena was used to Vietnamese eastern medicine her reaction to being in the hospital is not surprising. Her idea of medicine may come in the form of a root instead of a bottle. Within the scenario are many complications with the communication between individuals. First, there is the confrontation between Lena and Susie. Lena  instantly blames Susie for taking her to the hospital. While Susie is her best friend and is the one sitting in the room with her, it may not have been Susies choice to send Lena to the emergency room. Because Lena fainted in class, it would be the responsibility of her instructor to make sure she was taken care of. The instructors reaction may have been to call the paramedics to make sure the student received proper medical attention. There would have been nothing Susie could have said to prevent the paramedics and medical professionals from making the decision to take Lena to see a doctor. Once at the hospital, Susie could have worked to calm her friend down before rushing to find the medical assistant to restrain her. She could have also provided some insight, to the doctor, regarding Lenas recent medical problems leading to the fainting. This may have softened the doctors approach to Lenas silence. While the medical professional was doing her job by keeping the patient in the hospital, extra empathy should have been given. The initial approach was rough and direct. Each patient should be given the same consideration regardless of the circumstances. Instead of verbally attacking Lena, the medical assistant should have approached Lena in a different manner. Being too direct will put the patient in a defensive position rather than a position to listen. When the medical assistant states she doesnt have time to deal with Lena, it lowers the value of the patients worth as someone who needs care. It is like saying the person with a bloody nose should take priority over someone who has fainted and may have a serious underlying condition. Admonishing a patient and telling them they are sick is worthless. Lena knows she is sick. She just wants to prove she can cure herself without the interference of doctors. Had the medical assistant shown more empathy and expressed her understanding of Lenas situation it may have diffused the angry encounter. Many communication conflicts with the doctor in regard to everyone else in the room. First is the treatment of the medical assistant by the doctor. From the scenario we can see that the doctor was close behind the assistant as she came through the door. The medical assistant did not have enough time to do her job before the doctor told her to leave the room. Had the doctor  allowed the medical assistant to stay in the room it may have had a positive effect on the patient. If the doctor is a male, Lena may have felt uncomfortable around him and the presence of a female assistant may ease the worry. The doctor could have gained immeasurable information about Lenas condition from Susie. Had the doctor questioned the best friend it could have revealed how long this had been going on and what other symptoms Lena had been exhibiting. Instead the doctor completely ignores Susie and turns attention to Lena. When the doctor tells Lena what is going on he does not pay attention to how, she is reacting, only that she is not answering the questions. The doctor makes the assumption that Lena is quite on purpose and leaves to go treat other patients. In the scenario are a few key points that the doctor missed and misinterpreted. Just like with the medical assistant, more care should have been given to calming Lena down instead of becoming defensive. By being understanding, the doctor would have caught the signs of something more serious going on with Lenas health. The blank look on her face may not have given much away, depending on her age. Many people who look blank or vacant when someone is telling him or her about a topic they know little about. However, her eyes may have helped the doctor realize something serious was happening. A blank look may mean nothing, but a glassy eyed stare could mean something. Lena had started to sweat profusely. Most hospitals keep the complex cooler than normal to help stave off nausea and fever in most patients. The sweating, blank stare, and non-responsiveness could have signaled the doctor there was something worse than just fainting in Lenas condition. With just the few symptoms exhibited in the scenario, Lena could be suffering anything from heat exhaustion to a deadly pulmonary embolism (WebMD, LLC, 2010). Last, there is the patient, Lena. Her lack of communication is born from family traditions that go back hundreds of years. Even so, Lena has lived in the United States for 10 years. It would be impossible for her to live in this country and go to school here without seeing a western medicine doctor. She could be used to smaller clinics; however, her reaction to the emergency room is unwarranted. The scenario made it seem as if Lena did not want to  talk to the doctor because she resented being in the hospital. Her outburst upon waking, and her non-responsiveness to the doctor, may have been a part of her illness. She might not have been aware of where she was by the time the doctor was through explaining her condition. An appropriate solution for the situation should be patience and empathy. The medical assistant and the doctor should have been more understanding toward the patient. There should have been compassion toward a young girl who was upset and confused. More attention to detail was needed by the doctor. Susie should have spoken up when Lena could not. Her information could help her friend from getting worse. Lena, having lived in the United States for 10 years, should have been willing to hear what the doctor had found before making the decision to leave. I have been in the customer service field for 13 years. From Banking, to telecommunication, to healthcare, the only factor that changes is the service provided. There will always be someone else who needs the attention of the representative. The key to communicating to a customer is empathy. Allowing a person to realize you understand their situation and showing a willingness to help, makes the difference. When you have a patient who is screaming and upset, you cannot take it personally. They are hurt, confused, and afraid. A caregiver cannot treat patients the same if they take everything personally. Lena was not yelling because she hated the assistant or the doctor. She was yelling because she did not think she was as sick as the doctor did. Both the doctor and the assistant treated Lena as if she were wasting their time, instead of looking at the situation rationally. In conclusion, communication all comes down to how a person handles customer service. Each role in this scenario is a tough one to have. First, the patient, who is full of fear and has been raised to think differently. Next, the best friend, who is afraid of losing her friend to illness but is too scared to speak up. Third, the assistant, who has many other patients to see. Last, the doctor, who is skilled in what he does, but fails to see the obvious signs of something worse. All of these roles are true, from day to day. They are in every hospital, clinic, and emergency room. There should be  more classes within medical schooling that teach caregivers how to show empathy and understanding to their patients. There should also be continuing education for all caregivers to refresh what they have been taught. References WebMD, LLC. (2010). WebMD Symptom Checker. Retrieved from http://symptoms.webmd.com/symptomchecker Vietnam National Administration Of Tourism. (2010). Vietnam Traditional Medicine. Retrieved from http://www.vietvisiontravel.com/vietnam/travel-guide/Traditional_medicine/ Schultz, S. L. (1980, August). Southeast Asian Health Beliefs and Practices. Education Resources Information Center

Importance of Advertising and Promotion in Business

Importance of Advertising and Promotion in Business Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The type’s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order to sell produ cts online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries a s well. Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customer’s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main company’s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on company’s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is anadvertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. thanAbove the linestrategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising throughmediasuch asTV,cinema,radio,print,bannersand search engines. Below the line advertising typically focuses on direct means ofcommunication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques – focused on creating a relationship with each client Indirect communication techniques – based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers’ needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas’ success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers’ needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers’ needs. There are many internal and external factors that will influence an organization’s marketing mix. Key factors include the size of the business, the markets it operates in and available resources. References eHow, The Electronic Theory of Business communications, [online] Available : http://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:http://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttp://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttp://web.ebscohost.com.libezp.lib.lsu.edu/ehost/[emailprotected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

Existentialism :: essays research papers

Existentialism In our individual routines, each and every one of us strive to be the best that we are capable of being. How peculiar this is; we aim for similar goals, yet the methods we enact are unique. Just as no two people have the same fingerprint, no two have identical theories on how to live life. While some follow religious outlines to aspire to a level of moral excellence, others pursue different approaches. Toward the end of the Nineteenth-Century and on through the mid-Twentieth, a movement followed "existentialism," a philosophical theory of life, in order to achieve such a level. Even though the idea of existentialism is complex, certain themes are common amongst philosophers and authors: moral individualism, freedom of choice, responsibility, alienation. Fundamental to understanding existentialism is the conception of moral individualism. Existentialism rejects traditional ethical endeavors. Philosophers since the time of Aristotle, circa Third-Century B.C.E. (before the common era), have held that everyone should aim for a common peak of ethical achievement. Aristotle argued for the existence of a divine being, described as the "Prime Mover," who is responsible for the unity and purposefulness of nature. In order for humanity to attain such a climax, everyone must imitate The Almighty's perfect profile. Aristotle's basic philosophy deduces that humanity strives for an identical peak of moral excellence, as judged by a higher being (Aristotle). Existentialism declares that the individual must choose his way; there is no predetermination. Since the universe is meaningless and absurd, people must set their own ethical standards. The universe does not predetermine moral rules. Each person strives toward a unique moral perfection. The Nineteenth- Century Danish philosopher Soren Kierkegaard, who was the first writer to call himself e)existential, reacted against tradition by insisting that the highest good for the individual is to find his uniqueness. His journal reads, 'I must find a truth that is true for me ... the idea for which I can live or die" (Existentialism). Existentialists believe that morality depends on the individual, rather than a supreme being. Next to moral individualism, the inevitability of choice is the most prominent existentialist theory. Existentialism assert that people do not have a fixed nature, as other animals and plants do. Our choices determine who we are. The Twentieth-Century French philosopher Jean Paul Sartre proclaimed that the most Important choice is the choice of ourselves. Each character makes choices that create his nature. Existence suggests freedom where mankind is open to a future that is determined by choice and action. Choice is inescapable and central to human existence; the refusal to choose is a choice. Even when a

Odysseus and Gawain Temptations Essay

Sir Gawain is a noble knight of the Round Table who faced the consequences of accepting a challenge from a â€Å"Green Knight†. In order to find a solution to his problem, Sir Gawain ventured into an adventure full of tests and temptations. On the other hand, Odysseus is a legendary Greek king, ruler of Ithaca, and Homer’s epic hero. Odysseus and his men experienced one of their greatest adventures on their way home to Ithaca. Their journey back home was troubled and filled with obstacles and temptations. Sir Gawain and Odysseus, two great men of their respective stories, fought against almost the same temptations. More particularly, these male protagonists fought against the temptations and sexual prowess of women. Despite being great men of their caliber, they still became victims to the charm and alluring beauty of their antagonists. However, their varied personality, convictions and approaches or intensity of desires created the difference in the outcome for these two epic protagonists. The core theme in the poem â€Å"Sir Gawain and the Green Knight†, translated by Marie Borroff, illustrates the tests which measured Sir Gawain’s compliance to the code of chivalry. Sir Gawain had to face temptations or tests of moral virtue; archetypal temptation fable that can be greatly observed in this medieval literature. The hardest temptation which he had to deal with was the temptation of his mistress. During the hunt, the hunter looks and hunts the deer to serve as a staple of diet or a food to satisfy an individual. Corresponding, the Lord’s wife is the hunter and she considers and looks at Sir Gawain as an art. She tells him, â€Å"be with me as you will (and) I am well content† (Borroff, 1215). The lady â€Å"hunts† Sir Gawain based on her carnal desire by making an utterly sexual temptation over Sir Gawain. In addition to this, she says â€Å"for I surrender myself and sue for grace and that is best, I believe and behooves me now† (Borroff, 1216-1217). In this manner, Sir Gawain is viewed as a deer from the eyes of a hunter, or in the eyes of his Lady. Another temptation includes the law of chivalry and the rule or conception about courtly love which Sir Gawain had to honor. In respect to this rule, Sir Gawain had to show great reverence to his Lady and follow or do whatever his Lady wishes of him. Sir Gawain made a promise to his host that he would give whatever he receives or achieves in a particular day. On that same day, the damsel tempts Sir Gawain and gives him a girdle. Due to this incident, a dilemma arises where Sir Gawain must keep it or give gift it to the host. Fearing death, Sir Gawain dealt with it by hiding the girdle and fulfilling his duties by honoring the lady’s demands. However, this caused him to break the promise he made with his host. Ultimately, Sir Gawain finds out that the â€Å"Green Knight† is actually his host. Sir Gawain tried his best in making a good decision or outcome and endeavored in attaining his objective. However, he was not successful in becoming virtuous. Ultimately, Gawain’s weakness resulted to his downfall and made him feel that he had lost his honor, as well as his duties. On the other hand, the main theme in Odyssey, particularly in the adventures of Odysseus is the discussion of his nostos which was delayed because of the actions of Ajax. Again, in the story of Odysseus or generally in Odyssey, the female characters serve as symbols of temptation. Calypso, a nymph, had a tremendous sex appeal which caught Odysseus into her arms, preventing him from continuing his journey home. Sexual prowess, instead of brute force, was used in order to make Odysseus stay. He was only released due to the intervention of Zeus. Aside from Calypso, there was Circe who was also a female trickster. Circe fooled Odysseus’s men and turned them into swine by drugging their beer. The drug didn’t work for Odysseus, so instead, she used her charm and lured Odysseus into her bed. In this part, bodily temptation was used against Odysseus, who in return gives in. Consequently, their journey home was delayed for another year. After being released and on their journey home, Odysseus and his men was able to meet another archetype of female temptation namely the Sirens. The Sirens captivated Odysseus with their enchanting and very attractive songs. Again, Odysseus gives in to the temptation making him mad with desire. Odysseus’ men helped him in fighting the Siren’s charm and temptations by tying him to the ship rail. Without the help of his men, Odysseus might have already died for crashing his ship on the rocks. However, unlike Sir Gawain, Odysseus’s strong conviction of going home made him stay on his track. Despite being enchanted by Calypso to make him love her, he only shared his tears. Moreover, despite being bribed with sex and attractive women, his heart still beats and yearns for home. Lastly, the love which he felt for his wife Penelope, made him stronger and more fervent to go home. Due to this difference, it can be said that the yearning heart of Odysseus is kept safe from the tainted hands of those alluring and tempting seductresses. In addition to this, because of these differences as well as the manner of how they dealt with their problem, regardless of being two great hero seduced with the same, ironically, these male protagonists experienced different results.

Innovation in Food and Beverage Outlet

Executive summary â€Å"CONCEPT SELLS AND NOT JUST THE FOOD† – the project is executed only because of the fact that the statement i just made holds true in today’s challenging world. With the progression of the food service industry over the ages, it is appropriate to define a food and beverage outlet as a commercial organisation whose primary objective is profitability by means of discharging food and beverage to a guest. Thus it can be stated that one of the amin motives of the existence of a food and beverage outlet is profitability. Over the years there has been a padigram shift, and it’s not about the food and beverage anymore but it is about the â€Å"whole experience. † Thus, in this project i intend to explore innovations in the food and beverage industry, the various kinds of Entertainment and Novel ideas introduced by restaurateur and see the evolution of the entertainment over the years with the global perspective. The list of activities that i intend to undertake is : Do a detailed research of the innovations that the various renowned outlets across the world have done inorder to attract customers and increase their sales. Visit and study various outlets in mumbai in reference with the innovations done. Study the in-house entertainment provided by the various outlets in mumbai like tendulkar’s, out of the blue, jazz by the bay etc. Take personal interviews of the restaurateurs. Analyse the data acquired. Based on the study, make recommendations for a basic outlet so as to increase its profit. As it is said that â€Å"nowadays people pay for the experience and not just for the food† and also the busy schedule does not allow them to go to different places for enetrtainment and food, combination of entertainment and good food is exactly what is required. Inorder to understand the concept better i am short listing some restaurants in mumbai which have used innovations to drive customers in and will give details of the same. However, does entertainment in a food and beverage outlet actually make a difference to the guest or the outlet? What are the diffrent forms of entertainment that a food and beverage outlet offers? What are the innovations used? These questions will be discussed in depth in the due course of the project.

Free Essays on Planet Comparison- Uranus And Neptune

Planet Comparison Report Uranus: Uranus was discovered in 1781 by Sir William Herschel. He at first wanted to name the planet Sidus Georgium which is latin for George’s star after the king of England. Another astronomer Johann Bode advised Herschel against it and suggested instead that he use a name from Greco-Roman mythology like all other planets. So Uranus was given its name which is the father of Saturn. Uranus is one of the Jovian planets and like the others it has a short rotation period. Uranus’s day is 17.2 hours. Its revolution around the sun however is slightly more than 84 years. It is the seventh planet from the sun at a distance of 1.78 billion miles. Uranus is about 4 times the diameter of earth at 46,700km. Its mass is 15 times that of earth at 8.68*10 kg. The axial tilt of this planet is one of the most unusual things about it. It is tilted 98 degrees which classifies it as being in retrograde rotation. Uranus is also unique because it has the most inclined magnetic field. The surface magnetic field is 74 percent that of the earth. The surface gravity on Uranus is 8.87 m/s ². The atmosphere of Uranus is thick with a lot of hydrogen, helium, and methane. It has a very low density, the mean density is 1271 kg/m ³. Uranus lacks any really significant internal heat source and it mean surface temperature is 58 ° K. To date Uranus has been found to have 21 satellites four of which have yet to be named and 11 rings. News Articles: From: Regulatory Intelligence Data. Title: Release 99-47 Huge Spring Storms Rouse Uranus From Winter Hibernation Date: 03/29/99 NASA’s Hubble Space telescope showed that for the first time seasonal changes on Uranus. From: ScienceNOW Title: New moon for Uranus Date: 05/19/99 A new moon was discovered for Uranus that had previously been overlooked for 13 years. As of 1999 this discovery brought the total of Uranus’s satellites to 18. Neptu... Free Essays on Planet Comparison- Uranus And Neptune Free Essays on Planet Comparison- Uranus And Neptune Planet Comparison Report Uranus: Uranus was discovered in 1781 by Sir William Herschel. He at first wanted to name the planet Sidus Georgium which is latin for George’s star after the king of England. Another astronomer Johann Bode advised Herschel against it and suggested instead that he use a name from Greco-Roman mythology like all other planets. So Uranus was given its name which is the father of Saturn. Uranus is one of the Jovian planets and like the others it has a short rotation period. Uranus’s day is 17.2 hours. Its revolution around the sun however is slightly more than 84 years. It is the seventh planet from the sun at a distance of 1.78 billion miles. Uranus is about 4 times the diameter of earth at 46,700km. Its mass is 15 times that of earth at 8.68*10 kg. The axial tilt of this planet is one of the most unusual things about it. It is tilted 98 degrees which classifies it as being in retrograde rotation. Uranus is also unique because it has the most inclined magnetic field. The surface magnetic field is 74 percent that of the earth. The surface gravity on Uranus is 8.87 m/s ². The atmosphere of Uranus is thick with a lot of hydrogen, helium, and methane. It has a very low density, the mean density is 1271 kg/m ³. Uranus lacks any really significant internal heat source and it mean surface temperature is 58 ° K. To date Uranus has been found to have 21 satellites four of which have yet to be named and 11 rings. News Articles: From: Regulatory Intelligence Data. Title: Release 99-47 Huge Spring Storms Rouse Uranus From Winter Hibernation Date: 03/29/99 NASA’s Hubble Space telescope showed that for the first time seasonal changes on Uranus. From: ScienceNOW Title: New moon for Uranus Date: 05/19/99 A new moon was discovered for Uranus that had previously been overlooked for 13 years. As of 1999 this discovery brought the total of Uranus’s satellites to 18. Neptu...